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Imagine you are the potential customer, driving down the street, see the store, slow down, see the driveway with an arrow pointing from the street into the parking lot and next to it is some more yellow paint on the pavement that might be a word.  You are trying to figure out which driveway to use,  Is that the one? Where does your eye go? The arrow of course!  Arrows are easy to see. Everyone knows what an arrow means, words are harder to see, and not everyone can read English.

So, an arrow pointing in or out is easy to see, has a clear meaning, whereas the wording painted next to it is redundant - it adds no more information, and adds visual clutter to the markings. 

One more stencil might mean that you can charge an extra $10 or $15, but you will make more money in the long run if you keep the best interests of your customers and their customers in mind.

Now if the plans for the new building show thaSo you want two 18" wording stencils - ENTER and EXIT. WHY?

OK - your doing the pavement marking on a new parking lot and the plans call for arrows and the words ENTER and EXIT at the entrance and exit to the lot.  Makes sense - right?  Well actually, no it doesn't. Here's my opinion

Imagine you are the potential customer, driving down the street, see the store, slow down, see the driveway with an arrow pointing from the street into the parking lot and next to it is some more yellow paint on the pavement that might be a word.  You are trying to figure out which driveway to use,  Is that the one? Where does your eye go? The arrow of course!  Arrows are easy to see. Everyone knows what an arrow means, words are harder to see, and not everyone can read English.

So, an arrow pointing in or out is easy to see, has a clear meaning, whereas the wording painted next to it is redundant - it adds no more information, and adds visual clutter to the markings. 

One more stencil might mean that you can charge an extra $10 or $15, but you will make more money in the long run if you keep the best interests of your customers and their customers in mind.

Now if the plans for the new building show that wording on the pavement, don't just leave it off without talking to the contractor or owner. Architects work very hard on all the details of the building, and by the time they are designing the pavement markings, they often just stick in something that they always use and don't put much thought into it.  You are the pavement marking contractor and you think about stuff like that all the time.  

Pavement marking is communication.  The lines and stencils on a lot should be simple, visible, and have a clear meaning.  I wish I could write as well as I stripe. wording on the pavement, don't just leave it off without talking to the contractor or owner. Architects work very hard on all the details of the building, and by the time they are designing the pavement markings, they often just stick in something that they always use and don't put much thought into it.  You are the pavement marking contractor and you think about stuff like that all the time.  

 

Pavement marking is communication.  The lines and stencils on a lot should be simple, visible, and have a clear meaning.  I wish I could write as well as I stripe.